anders deutsch

A German chain has launched a new advertisement campagain. In the wake of the football world championship they produced 'national' tv and radio clips. One more othering and racist than the other. In Togo people do not have names and do not talk, they just drum. In France they think solely about sex. And the 'Poles' are thieves. With the last one the chain overdid it. It got a lot of critique and withdrew it. The others are still online. Some because they are less racist, others because less people object.

Links to the spots can be found in the German version.